Monday, June 22, 2009

Maria Sharapova Models Cell Phone-Enabled 'Light Up' Dress


From Switched

Just yesterday, Maria Sharapova, a tennis star known for her beauty as well as her overhand, donned a dress that really lit up the room -- whenever her cell phone rang, that is. Posed in the display window of London's upscale department store Liberty, the former Wimbledon champion and current ambassador to Sony Ericsson modeled the high-tech prototype, which connects to the wearer's cell phone via Bluetooth technology and lights up when the phone rings. Georgie Davies, a student at London College of Fashion, designed the knee-length, short-sleeve dress as part of a school project exploring the fusion of technology and fashion, according to PR-Inside. On her inspiration for the dress, Davies told Reuters, "When you're in a pub or a bar, you can never, ever hear your phone."
The Bluetooth-enabled lights exist in a group of small, white translucent scale embellishments that run down one side of the dress from the shoulder to the hip. When the wearer's cell phone rings, the scales light up. No word yet on whether the dress will ever hit the market. It's no USB necktie, but then again, what is?  Check out more images of the dress below, and don't miss our gallery of other examples of tech fashion. [From:PR-InsideReuters].

Compare with the Bumblebee in California.....


From http://www.dailystab.com/california-man-creates-life-size-bumblebee-transformer-in-front-yard/

California man creates life size Bumblebee Transformer in front yard. Compare to the Gumdom Japanese built it's not that big. 
It reflects the robot dream for Japanese and American might be different. 


From Mobile 

This is the 18 meters Gumdom in Otaiba, Japan.
Japanese love robot so much, so they built the giant size robot. 

3D passport card


from engadget

Cool technology, the new passport card display a 3D view of picture. 

Tuesday, June 16, 2009

Swine Flu

From Good


Successful information Design, design make the complicate info much easier to understand.

Monday, June 15, 2009

Funny Design



From Found Shit


Hilarious! Those are humorous design that can make people happy. I really appreciate those designer's idea, life become relaxer, more comfortable and more fun. 


Cool websites

From CoolWebsite
          The Best Design

A lot of cool stuffs there!

Subways in the US


New York, New York

  • Posted by:
  • on March 13, 2006 at 11:54 am

New York, in our humble opinion, has the only truly functional mass transit system in the country. This graphic, which compares the maps of every subway system in America, shows why. Most subway systems, as you can see, are built like spokes radiating out from a central hub. This makes it easy to travel to the center of the city. But the center of the city is an outmoded destination. And, the people in the vast pie wedges formed between the spokes are virtually transportation-less. New York, on the other hand has subways that cross each other, making many more areas accessible. Though, to be fair, it’s hard to compare New York to any other American city.

It's my first time see the whole subway system of the US in one map. I noticed the difference of New York City, it's system are like a web, everywhere are connected and reachable. The value of the subway in NY maybe not just where it located, it's a system bring people everywhere without driving a car. That's impossible for the rest of US.

from Good

Textbook rant

Textbook rant

I've spent the last few months looking at marketing textbooks. I'm assuming that they are fairly representative of textbooks in general, and since this is a topic I'm interested in, it seemed like a good area to focus on.

As far as I can tell, assigning a textbook to your college class is academic malpractice.

They are expensive. $50 is the low end, $200 is more typical. A textbook author in Toronto made enough money from his calculus textbook to afford a $20 million house. This is absurd on its face. There's no serious insight or leap in pedagogy involved in writing a standard textbook. That's what makes it standard. It's hard, but it shouldn't make you a millionaire.

They don't make change. Textbooks have very little narrative. They don't take you from a place of ignorance to a place of insight. Instead, even the best marketing textbooks surround you with a fairly non-connected series of vocabulary words, oversimplified problems and random examples.

They're out of date and don't match the course. The 2009-2010 edition of the MKTG textbook, which is the hippest I could find, has no entries in the index for Google, Twitter, or even Permission Marketing.

They don't sell the topic. 
Textbooks today are a lot more colorful and breezy than they used to be, but they are far from engaging or inspirational. No one puts down a textbook and says, "yes, this is what I want to do!"

They are incredibly impractical. Not just in terms of the lessons taught, but in terms of being a reference book for years down the road.

In a world of wikipedia, where every definition is a click away, it's foolish to give me definitions to memorize. Where is the context? When I want to teach someone marketing (and I do, all the time) I never present the information in the way a textbook does. I've never seen a single blog post that says, "wait until I explain what I learned from a textbook!"

The solution seems simple to me. Professors should be spending their time devising pages or chapterettes or even entire chapters on topics that matter to them, then publishing them for free online. (it's part of their job, remember?)  When you have a class to teach, assemble 100 of the best pieces, put them in a pdf or on a kindle or a website (or even in a looseleaf notebook) and there, you're done. You just saved your intro marketing class about $15,000. Every semester. Any professor of intro marketing who is assigning a basic old-school textbook is guilty of theft or laziness.

This industry deserves to die. It has extracted too much time and too much money and wasted too much potential. We can do better. A lot better.

From Seth's Blog


It's great to see the education combine with technology in the future, bring practical and efficient learning environment. But another issue is the copyright, how to make life more convenient but not offending the intellectual property?  

Monday, June 8, 2009

High Line


Cool sky garden are opening soon! No way to escape from this city, go to the roof.
http://www.thehighline.org/

Museum day


Museum day, Free admission all day long. 

Enjoy free general admission for you and a guest to hundreds of museums and cultural venues nationwide.  Saturday, September 26, 2009

How?

Present the Museum Day admission card to receive free general admission at participating Museum Day locations. The admission card is available in the September 2009 issue of Smithsonian magazine or downloadable via this site.

From Smithsonian

Low Product


The context of "Low Product" : How designers can help articulate a new social language ?

New designs form our society today,  form a culture of consumption. People have desire, always tracing for the best , new things. But the resources of earth is limited, all the "green design" could only make this situation worst.

So the "no design" may be the real solution for that! 

From Core77

The Failed Promise of Innovation in the U.S.

During the past decade, innovation has stumbled. And that may help explain America's economic woes

It seems like design influence everything includes economy. New invention gave people hope, gave people a new path. Maybe all that affects people's mentality, affects the confidence toward the economy.

From BusinessWeek

New York Design Week 2009


Weather is getting warmer, more art activities are coming too. It's time to got out breath the air and look around the new stuff. 
From Core77

Monday, June 1, 2009

Mike Sheldrake's Cardboard Surfboard


from Core77

Another sustainable product. The cost must be very low and he must earn a fortune out of this.
Invention sometimes come from something you really like and enjoy doing. It's good to have passion.

Swap Websites for Graphic Designer


from GD90+

We are not alone! Designers now have so many idea resources websites to trade. It's like a big design team, people discuss and share their experience and thought. We all should have one, collect the idea from a ll around the world. 

Change is better than improve

From SethGodin's Blog

The next Google

Microsoft, home of the Zune, has just announced that they're going to launch Bing, a rebranding and reformatting of their search engine. So far, they've earmarked $100 million just for the marketing.

Bing, of course, stands for But It's Not Google.The problem, as far as I can tell, is that it is trying to be the next Google. And the challenge for Microsoft is that there already is a next Google. It's called Google.

Google is not seen as broken by many people, and a hundred million dollars trying to persuade us that it is, is money poorly spent. In times of change, the rule is this:

Don't try to be the 'next'. Instead, try to be the other, the changer, the new.

If Microsoft adds a few features and they prove popular, how long precisely will it take Google to mirror or even leapfrog those features?

With $100 million, you could build (or even buy) something remarkable. Something that spread online without benefit of a lot of yelling and shouting. Something that changes the game in a fundamental way. The internet works best when you build a network, not when you buy a brand. In fact, I can't think of one successful online brand that was built with cash.



Stupid strategy! I think people would like to seek for new thing instead of collect different versions of the copy.

There are so many social networking sites right now, they all have slightly different function or connection, attract different group of people or both. Maybe "Bing" could looking for another new service, break a new path.

Wednesday, May 27, 2009

New Yorker Cover Art, Painted with iPhone


Some people send text with their iPhones, and some play games. The artist Jorge Colombo created this week’s cover for The New Yorker with his.

Mr. Colombo drew the June 1 cover scene, of a late-night gathering around a 42nd Street hot dog stand, entirely with the iPhone application Brushes. Because of the smears and washes of color required by the inexact medium, it comes off as dreamy, not sharp and technological.

“The best feature of it is that it doesn’t feel like something that was done digitally; quite the opposite,” said Françoise Mouly, the art editor for The New Yorker. “All too often the technology is directed in only one direction, which is to make things more tight, and this, what he did very well, is use this technology for something that is free flowing, and I think that’s what makes it so poetic and magical.”

Mr. Colombo bought his iPhone in February, and the $4.99 Brushes application soon after, and said the portability and accessibility of the medium appealed to him. He began the scene by beginning with the buildings’ structure, then layering on the taxis, neon lights, hot-dog stand and people. (A video of the process is available at newyorker.com beginning on Monday.)

It “made it easy for me to sketch without having to carry all my pens and brushes and notepads with me, and I like the fact that I am drawing with a set of tools that anybody can have easily in their pocket,” he said. There is one other advantage of the phone, too: no one notices he is drawing. Mr. Colombo said he stood on 42nd Street for about an hour with no interruptions.

“It gives him an anonymity in the big city that an artist with the easel wouldn’t have,” Ms. Mouly said.

“Absolutely nobody can tell I am drawing,” Mr. Colombo said. “In fact, once I was doing the drawing at some place, and my wife was around, and they asked her why did I have to work so hard? I seemed to be always on my iPhone sending messages.” STEPHANIE CLIFFORD

From Business Week

It's amazing that the technology can do everything including drawing something looks not that digital. While mote technology come into people's daily life, the device tend to become more and more "natural", more close to the original way, more close to human's heart.

Thursday, May 21, 2009

Tuesday, May 19, 2009

Ernesto Neto at the Armory

http://www.nytimes.com/slideshow/2009/05/12/arts/10090512_NETO_SLIDESHOW_index.html

Cool Exhibition! Experience the the art by walk through it, smell it, feel it, Interact with it.

Interactive website

Hermes

I really love this website so much, I can play with it for several hours whenever I get on this site. The visual site really got my attention and makes me want to look more of their exciting products.

Great Data Visualization of Swine Flu From The New York Times


From Businessweek


Good present. That communicates!
Good example of good design can make people get the information in just a few seconds.

Luxury vs. premium

from Seth Godin's blog

Luxury goods are needlessly expensive. By needlessly, I mean that the price is not related to performance. The price is related to scarcity, brand and storytelling. Luxury goods are organized waste. They say, "I can afford to spend money without regard for intrinsic value."

That doesn't mean they are senseless expenditures. Sending a signal is valuable if that signal is important to you.

Premium goods, on the other hand, are expensive variants of commodity goods. Pay more, get more. Figure skates made from kangaroo hide, for example, are premium. The spectators don't know what they're made out of, but some skaters believe they get better performance. They're happy to pay more because they believe they get more.

A $20,000 gown is not a premium product. It's not better made, it won't hold up longer, it's not waterproof or foldable. It's just artificially scarce. A custom-made suit, on the other hand, might be worth the money, especially if you're Wilt Chamberlain.

Plenty of brands are in trouble right now because they're not sure which one they represent.

The comparison of these two is interesting. It's true that the brand should have their own position, and identification. Once they figure out the position of their product, then can do more successful strategy of marketing.

Future Food


FOOD takes a provocative and unconventional look at areas that could have a profound effect on the way we eat and source our food 15-20 years from now.

 

These investigations, like other probe projects, examine the possible consequences of various (long-range) social trends and 'weak signals' emerging from the margins of society. In the case of food, this involved tracking and interpreting issues like the shift in emphasis from curative to preventative medicine, the growth in popularity of organic produce, implications of genetic modification, land use patterns in growing what we eat, the threat of serious shortages, and rising food prices. The result was an extension to Philips Design's ongoing design probes program with three new projects; Diagnostic Kitchen, Food Creation and Home Farming.

 

  • Diagnostic Kitchen, allows people to take a much more accurate and personally relevant look at what they eat. By using the nutrition monitor, consisting of a scanning ‘wand’ and swallowable sensor, you could determine exactly what and how much you should eat to match your digestive health and nutritional requirements at that moment in time.
  • Food Creation has been inspired by the so-called 'molecular gastronomists.' These chefs deconstruct food and then reassemble it in completely different ways. The food printer, which would essentially accept various edible ingredients and then combine and ‘print’ them in the desired shape and consistency, in much the same way as stereolithographic printers create 3-D representations of product concepts.
  • Home Farming explores growing at least part of your daily calorific requirement inside your house. This biosphere home farm has been designed to occupy a minimum of floor space and instead to stack the various mini-ecosystems on top of each other. It contains fish, crustaceans, algae and edible plants, all interdependent and in balance with each other. Water filtration, recycling of nutrients and optimum use of sunlight are all central to its appeal.


    This blog reminds me of the project I did in the Digital Design class. Food could be creative and conceptual in the future too. The benefit from design of food may extend people's lifetime cause the controllable food and easier way to get the food. We'll see how it goes in 20 years. 

Business Card Hacks


Business Card Hacks from Core 77
Those are the good design that have sustainability and green ideas. Reuse the waste and give it a new life could be the trend of design. It's another cool idea for marketing too, as long as the business card has another function, people might keep it longer and more remember the company.

Friday, April 24, 2009

Wednesday, April 1, 2009

Monday, March 30, 2009

cactus design scenario




All about Cactus design.

It's cool that so many cool things were inspired by one object. Actually the cactus is not that friendly and cute, but the designer gave it a new life.

Ping-Pong Dining Table


Ping-Pong Dining Table

Multifunctional cool stuff.

PING-PONG Dining Table designed by Hunn Wai. LINK

"PING-PONG Dining table harks back to the origins of table-tennis with its duality of both being a table fit for dining and playing on. What started off as impromptu after-dinner amusement mimicking tennis in an indoor environment for upper-class Victorians became an international phenomenon with rules and standards. This is an official-sized game table with a DuPont Corian surface CNC machine-routed with French Rococo patterns interjected with Ping-pong iconography filled with gold lacquer, supported by stately hand-lathed timber legs. In the middle, a long rectangular vase filled with dainty blossoms does double-duty as a game-net and a table floral arrangement. Reinstating grandeur and pomp with neo-classical inspired embellishments , with a twist in material by using the hi-tech marble-like Corian, the PING-PONG dining table creates a remarkable conceptual and lifestyle statement in the true heart of the home, the dining area."

Wednesday, March 18, 2009

Theme and Taglines

Statement
A gizmo is neither a "machine" nor a "product." It doesn't want you to accomplish any task in particular. It wants a relationship; it wants to be intimate experience, as close to you as your eyebrow. It wants you engaged, it wants you pushing those buttons, it wants you faithful to the brand name and dependent in the service.

Theme (Quote)
Gizmo as an intermediary between relationships.

Description
Gizmo builds a no boundary relationship between you and your friends.

Tagline
Heart to Heart
No lines Between
No gap
To your heart
Reach your heart
Hearts Connected
Heart-link

Treatment
- Starts with a long bench and 2 people sitting separately at two ends of the bench.
- Then two people getting closer and closer , the bench became shorter at the same time.
- Two people melt into a heart shape in the end.
- The background will gain more colors while they're closing.
- The mode is mild and all made by illustration.

Storyboard of Gizmo

Tuesday, March 10, 2009

Monday, March 9, 2009

The Art of Red Bull Can

The Art of Red Bull Can

I think human's potential is unlimited. Maybe a can could be a cell phone in the future, who knows? The most big problem of earth is too much waste. If human start to reuse the waste and give them a second lives, the world would become the cleanest and most beautiful planet.

SONY “You Are What You Shoot”

http://static.swiss.se/public/portfolio/Sony__.mov

Interesting present !
Since camera became one part of our lives, collecting things and memories pictures we take became a way to show our personality. The video shows the relationship between life, people and camera, a devise melted into our lives naturally. This branding strategy is cool and smart.

Material innovation - RFID tags


PolyID

By Andrew H. Dent

We've all heard that embarrassing beep when leaving a store because the security tag on our purchase had not been removed. This technology has been around for some time and differs in shape, size, and identification method. The smallest and now most widely used are radio frequency identification (RFID) tags, which often look like spirals of silver foil on an adhesive label.

RFID tags were originally developed using silicon, but a new generation has emerged based on polymer semiconductors. This breakthrough has allowed the technology to overcome its biggest hurdle—cost. Producing them from plastics has allowed Germany's PolyIC, an electronic chip-printing company, to print tags in a high-volume, low-cost, production method—drastically cutting costs for both raw materials and processing. These flexible, thin RFID tags consist of roll-to-roll printed transponder chips based on the polymer semiconductor polythiophene and printed on flexible polyester film. During the process, the chips are mounted on a low-cost antenna and have a maximum read range of about three feet (one meter). The first production runs for these printed RFIDs are being used on tickets for transportation within Europe, with a wider rollout in the coming year. The ultimate goal is for it to reach the widescale adoption and virtually zero cost of the ubiquitous bar code.

Dr. Andrew H. Dent, PhD, is vice-president, Library & Materials Research at Material ConneXion, a leading global platform for material innovations and solutions

From BusinessWeek

Some technology is existed but not be wild used or applied, but that may make difference in our lives. This stuff is pretty practical and save money, and it's easy to produced. Imagine our future, everything could be possible for the new material invention.

Wednesday, February 25, 2009

Guess what it is !


Source from Core 77
 Sleek Design

There are a lot of things in our life we may think it could be more beautiful or it could be made out of  better material. Design really improve our living quality and make our lives more beautiful and convenient.

I'm proud of being one of the life improvers, it's cool and I'm enjoying.


Tuesday, February 17, 2009

Form

Source from http://www.c3.hu/collection/index_en.php?id=4

In his work entitled Form, Alexei Shulgin uses the formal elements of HTML language without adding anything to them. The mere multiplications, recombinations and unusual combinations of the elements offer a suitable material for artistic expression to this artist notorious for his peculiar methods. The outcome is a series consisting of a stunning number of elements, oscillating between provocation and meditation. On the grey pages the elements of the HTML code self-organize into playful, repetitive, ceaselessly changing visual systems that generate new experiences in the viewer. Form becomes content here.


It's fun when you are expecting something, but it come out something surprises you. Code is very boring and ugly for me, but I think the designer gave it a new life.
Interesting!

Which comes first, the product or the marketing?

Well, if you define marketing as advertising, then it's clear you need the product first (Captain Crunch being the only exception I can think of... they made the ads first.) This great clip from Mad Men brings the point home. If the Kodak guys hadn't invented the Carousel slide projector, Don Draper could never have pitched this ad.

But wait.

Marketing is not the same as advertising.
Advertising is a tiny slice of what marketing is today, and in fact, it's pretty clear that the marketing has to come before the product, not after. As Jon points out, the Prius was developed after the marketing thinking was done. Jones Soda, too. In fact, just about every successful product or service is the result of smart marketing thinking first, followed by a great product that makes the marketing story come true.

If someone comes to you with a 'great' product that just needs some marketing, the game is probably already over.


Source from Seth's Blog


I feel that I'm doing the exact same thing right now in the "Brand Platform" project. Cool ideas are coming but the product is still blur. The consumers are like kings and queens, waiting for good, prepared show. They may not know how it works or the things behind, they just want to be pleased and take it for granted, that's it. The thing is not just the thing you think.

Monday, February 16, 2009

My "Green" Experience

Check out my entry
http://www.designboom.com/contest/view.php?contest_pk=23&item_pk=22606&p=1

I've joined a competition "Green Earth", design a Christmas gift for our earth.
I got into the short list 130 out of 3500.

Cool Design Website

Interesting design website:
http://www.thedesignblog.org/

Color Picker extracts colors straight from the environment







Harads Tree Hotel


"Think outside of the box! " That's what we heard often from the class. They push the dream and imagination to the highest level but with a possible way. Design could be sort of invention, it's more interesting , closer to people's needs. We should probably go back to our childhood dream and something we just want it but never think about how to work on it. Dreamer makes good design!

Wednesday, February 11, 2009

Newsweek Plans Makeover to Fit a Smaller Audience


Link http://www.nytimes.com/2009/02/09/business/media/09newsweek.html

Another example of the new design works with the new marketing strategy. They try to build a new magazine for a specific group of subscribers which is best-educated and most avid consumers of news. The new Newsweek might change the layout, section and graphic style to meet the consumer's taste.

Tuesday, February 10, 2009

Her Morning Elegance / Oren Lavie



Link http://www.youtube.com/watch?v=2_HXUhShhmY

Terrific work!
Music video could be an art piece too. Impressive concept and creative execution makes this music video got more attention than the song itself.
His music has a sense of sorrow but it's relaxing. With the visual image, we can experience the song deeply.

Cologne Design Festival 2009


Link http://www.core77.com/
Check out the photos of the Festival !

This international event collects the creative designs and all kinds of information around the world. The "d3 Talent" is one of the biggest show that designers envisioning the interior design and furniture in the future. There are some interesting functions were used in the furniture design such as the "Rocking Bed" or the "Inflatable Table". Some of the project consider the green purpose, it shows that the" green idea" is still a trend all around the world.

Wednesday, February 4, 2009

Tuesday, February 3, 2009

I LEGO NY

I LEGO NY
Cool opinion!
When I first time traveling in NY, I had a really bad impression about this place. Sidewalks are dirty, people are rude, nothing good about it. A year later, I moved to this city and I start to realize why so many people crazy about this city. Everyone has different story in New York City, it filled with surprising and unexpected things. There are too many things to see, and when I look at this opinion, I tried to connect it to other city but it can't, it only happens here. I think the multicultural environment creates this kind of atmosphere of this city, it saves the city from the bad impression of dirty and old.

Monday, February 2, 2009

Inside the House of the Future

Resource from the BusinessWeek

My dream future home is a house with large bedrooms and bathrooms even it's in Manhattan. The space that people have seems the most important thing for a good living standard, the structure and floor plan is next. This house was built in Las Vegas, so I think it's not really reflect the entire trend of new house style.I believe that each place may have its own condition and specific resource, a great house is to overcome the bad condition and well use the resource locally.
And envision the future, I think the house will be greener and more human friendly.

Dell Bets Splashy Design Will Sell Its New Laptops





Resource from the BusinessWeek
Check out the article about Dell's strategy .

People tend to care more about design of the electronic device, especially the thing like laptop that you will get along with it everyday. Since the thing would be with you everyday, it shows your taste and personality, even your living style. So the consumer may purchase the product most out of their outstanding appearance.
I've heard about some girls buy Mac just because they think that sleek design really reflect their style and status, people came to love a product instead of just like the product.
It's not easy and also cool to create a product that makes everyone love it and desire to have it!

Thursday, January 29, 2009

SONY's superthin TV

Material and shape


That's true when the technology and design are developed to a certain level, people will start to think about the function is priority. So the function and appearance should all be improved and designed, and both the look of the product and its utility are super. I believe that the company like Apple and Nintendo surely integrated their design department and tech department very well.


Resource from http://www.core77.com/blog/object_culture/sonys_superthin_tv_reminds_us_that_whats_on_it_is_more_important_12474.asp

Tuesday, January 27, 2009

How do You Innovate in a Recession?

Material and shape



I've read an article about that people would think and try to use their asset more efficient in the recession time. Pursuing for low-lost, practical product, the technology grows stronger during this time.

I've been traveling in Japan a couple of times, their wisdom of innovation surprises me. The territory of Japan is small, but that makes people who leave in that space care more about their environment and natural resources. Most of their design, from architecture to industrial design are all considered under the "green idea". Besides, for their tiny living space, they invent a tons of interesting and problem solving things to meet people's need. The typical example is Japanese car. They usually being designed gas-saving and with not that heavy body. So Japan developed a "small but sophisticated culture" in the world.

I believe that people would be more creative and problem solvable under a limited condition!



Resource from http://www.businessweek.com/innovate/NussbaumOnDesign/archives/2009/01/how_do_you_inno.html

Second Lives- Remixing The Ordinary

Material and shape




Sometimes material and shape build the stereotype, label the function and name to everything you see in your life. But who told you to recognize the fork as a dinnerware but a sharp little weapon? Or even that little stuff isn't necessary be called "Fork". There are so many possibilities in our lives, with different perspective life could be not that normal.

I visited the museum last Thursday(free donation 18:00 each Thur.), I'm really surprised that the beauty is just around us. Some art projects was built by a pile of pots and pans; some sculpture were made of used books. That night, after seeing the exhibition, I started to think my shoes is not shoes and my bag could be an art piece too. The inspiration and imagination was aroused instantly.

When designing things, I always think of "logic" and "reason" for a design, maybe I should rethink the logic of art and explore more my imagination world.


Resource from http://www.core77.com/gallery/photos_search.asp?album_id=84&context_id=1&page_no=1

Monday, January 26, 2009

First Touch

Hope it would be a good begining to get new experiences from my design blog. I gonna dig into the new world of design, explore different field of design, build a new trend in design.

"Designers: uniquely positioned to lead innovation because they suggest that something may be and reach out to explore it." ~ Tom