How do You Innovate in a Recession?

I've read an article about that people would think and try to use their asset more efficient in the recession time. Pursuing for low-lost, practical product, the technology grows stronger during this time.

I've been traveling in Japan a couple of times, their wisdom of innovation surprises me. The territory of Japan is small, but that makes people who leave in that space care more about their environment and natural resources. Most of their design, from architecture to industrial design are all considered under the "green idea". Besides, for their tiny living space, they invent a tons of interesting and problem solving things to meet people's need. The typical example is Japanese car. They usually being designed gas-saving and with not that heavy body. So Japan developed a "small but sophisticated culture" in the world.

I believe that people would be more creative and problem solvable under a limited condition!



Resource from http://www.businessweek.com/innovate/NussbaumOnDesign/archives/2009/01/how_do_you_inno.html