Resource from the BusinessWeek
Check out the article about Dell's strategy .
People tend to care more about design of the electronic device, especially the thing like laptop that you will get along with it everyday. Since the thing would be with you everyday, it shows your taste and personality, even your living style. So the consumer may purchase the product most out of their outstanding appearance.
I've heard about some girls buy Mac just because they think that sleek design really reflect their style and status, people came to love a product instead of just like the product.
It's not easy and also cool to create a product that makes everyone love it and desire to have it!
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