Wednesday, March 18, 2009

Theme and Taglines

Statement
A gizmo is neither a "machine" nor a "product." It doesn't want you to accomplish any task in particular. It wants a relationship; it wants to be intimate experience, as close to you as your eyebrow. It wants you engaged, it wants you pushing those buttons, it wants you faithful to the brand name and dependent in the service.

Theme (Quote)
Gizmo as an intermediary between relationships.

Description
Gizmo builds a no boundary relationship between you and your friends.

Tagline
Heart to Heart
No lines Between
No gap
To your heart
Reach your heart
Hearts Connected
Heart-link

Treatment
- Starts with a long bench and 2 people sitting separately at two ends of the bench.
- Then two people getting closer and closer , the bench became shorter at the same time.
- Two people melt into a heart shape in the end.
- The background will gain more colors while they're closing.
- The mode is mild and all made by illustration.

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