Wednesday, February 11, 2009
Newsweek Plans Makeover to Fit a Smaller Audience
Link http://www.nytimes.com/2009/02/09/business/media/09newsweek.html
Another example of the new design works with the new marketing strategy. They try to build a new magazine for a specific group of subscribers which is best-educated and most avid consumers of news. The new Newsweek might change the layout, section and graphic style to meet the consumer's taste.
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